Campaign Management

Creating Campaigns

A campaign in Winning Ground is the top-level container for all your outreach work. To create one, click New Campaign from the sidebar and fill in the campaign name, start date, end date, and an optional description. You can create as many campaigns as you need — for example, a separate campaign for each election cycle, fundraising drive, or community program your organization runs.

Once created, you can edit campaign details at any time by opening the campaign and clicking Edit in the top-right corner. Campaigns can also be archived when they are complete, keeping your workspace tidy without losing any historical data.

Managing Activities

Activities are the individual outreach actions that make up your campaign. Inside any campaign, go to the Activities tab to create and manage them. Winning Ground supports several activity types:

• Canvassing: Door-to-door outreach where volunteers visit homes in a specific area to speak with residents, share information, and record responses.
• Phone banking: Coordinated calling sessions where volunteers contact supporters or undecided voters by phone.
• Events and rallies: In-person gatherings such as town halls, volunteer meetups, or public events that need attendance tracking and logistical coordination.
• Digital outreach: Online campaigns including email blasts, social media drives, and text messaging efforts aimed at growing your contact list and engaging your audience.

Each activity has its own settings for date, location, assigned volunteers, and goals. You can duplicate activities to quickly schedule recurring shifts or similar events without re-entering all the details.

Tracking Progress

The campaign overview page gives you a real-time snapshot of how your team is performing. You can see the total number of contacts made, doors knocked, calls completed, and events held — all broken down by activity and date range.

Use the Progress tab to compare your actual results against the goals you set when creating each activity. If a particular area or activity type is falling behind, you can quickly reassign volunteers or add more shifts to close the gap. All progress data feeds into the Analytics section, where you can build detailed reports for your leadership team.